Are the Social Media + Book PR Stories True?
There are many opinions and just as many stories about promoting books on social media. Interestingly, most are true, even though they may conflict. As book marketing pros will tell you, much depends on the book's genre and author. The size of your following is a factor, along with the quality of your posts, but there are other factors. It's wise to set goals for your book marketing campaign rather than over-rely on social media, especially for your first book. If you don't have "Plan B" in mind, if your posts don't produce much action, you may end up in a jam.
